So . . . where do you start to brand a city? | Housebrands

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So . . . where do you start to brand a city?

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What do our stakeholders think our brand proposition is anyway?
How can I get our staff to be more engaged with the business?
Is our marketing as effective as it could be?
So . . . where do you start to brand a city?
But what really makes us different, what is our USP?
What do our customers really think of us?

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