Who we are
Housebrands is an independent brand consultancy based in London.
Our interest is your brand and the way it is perceived.
We know that compelling, long lasting brands are based on clear, strategic thinking brought to life through creativity. It is this fusion between strategic thinking, creativity and a focus on who you are talking to (and why) that lies at the heart of everything we do.
We have worked with clients of all shapes and sizes, from the global to the small and local – across a diverse range of industry sectors. Each project is unique, but the principles of brand development remain the same: whether you are interested in repositioning a faltering brand, developing a motivating new customer proposition, creating communications and brand collateral that stand out and sing, or simply uncovering what your customers really think of you, we can help.
A brand is a promise . . . a promise that must be kept. It is a set of values in the minds of your customers created through their perception of your brand.
Every action your brand takes, every experience your customers have of it, every ad they see, every pack they open, every bag they carry, every brochure or letter they read, every employee they talk to, are all important because they shape this perception in your customers’ minds.
Strong brands are built on firm foundations. They have a clear strategy at their core, which they communicate effectively and consistently. This allows them to weather the inevitable storms and grow stronger over time. We work with our clients to make sure that their brands are as storm proof as possible. We help them to create clear brand strategies and implement them coherently.
Together we are better and faster. We know our business, you know yours . . .
We aim to get to know your business so that we can understand the real issues and create solutions that are workable and effective. We do this by making sure we ask the right questions of the right people.
Whilst this insight is led by our strategic people, we don’t leave our creatives behind in the studio. We value everyone’s thoughts and ideas. For us, problems are best solved by looking at them from different angles – from the left, from the right, straight on, upside down and inside out. Our teams are multi-disciplined right from the start.
No two projects are ever identical and whilst we use our experience to find synergies, each programme is designed specifically with that client’s needs in mind. Nothing is off the peg. That’s why we hand pick each team and bring in different specialists because they help broaden and deepen our thinking. We have worked with psychologists, musicians, industry film makers, IT specialists, artists, journalists amongst many others.