Building unity and cohesion across the Nutreco world by reinterpreting its core values and creating an internal communications campaign to promote a deeper sense of connection.

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So... where do you start to brand a city?
What really makes you different, what is your USP?
What do your stakeholders think your brand proposition is anyway?
What do your customers really think of you?
How can you get your staff to be more engaged with your organisation?
Is your marketing as effective as it could be?