What began as a brief to produce a one page fact sheet explaining the complete overhaul of Serco’s business processes and systems, grew to become an integrated communication campaign involving advertising, literature, staff training, video, intranet and promotional material.

The importance of Formula 100 to Serco’s ambition to gain FTSE100 status demanded a strategic approach with clear and consistent messaging. Over a period of months we worked closely with the Serco team to gain a real understanding of the change management processes before rolling out Formula 100 across the whole of the group.

Serco achieved it’s business ambition and the work won major plaudits from senior management at Serco, but we were even more appreciative of the fact that the end users understood and acknowledged the effectiveness of the communications.

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What really makes you different, what is your USP?
What do your stakeholders think your brand proposition is anyway?
What do your customers really think of you?
So... where do you start to brand a city?
How can you get your staff to be more engaged with your organisation?
Is your marketing as effective as it could be?