Brand definition

How you define your brand is crucial because it is this strategy that will drive all action.

We will work closely with you to understand your business and use our experience and creativity through research and workshops to highlight what makes your brand different and what it needs to do to stand out.

We don’t just define the strategy but also the plan for realising it. There is nothing worse than finding a carefully conceived brand strategy growing dusty on the shelf because it is too theoretical. For us a strategy isn’t a strategy unless it is viable, everyone understands it and knows what they have to do.

Whether you are starting from scratch with a new brand or simply want to make your existing one more meaningful we can help cut through the deadwood to bring clarity of thinking and an understanding of what really needs to be done.

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What really makes you different, what is your USP?
What do your stakeholders think your brand proposition is anyway?
So... where do you start to brand a city?
What do your customers really think of you?
How can you get your staff to be more engaged with your organisation?
Is your marketing as effective as it could be?