Market research
Research is one of the most powerful tools in any business, providing information, data, and reassurance to help minimise risk and support vital decision-making.
Although research won’t necessarily make all the decision for you, it can provide invaluable learning to steer your organisation to success. Alongside your own business acumen, a well-defined market research programme can provide you with the insights you need to make the right choices to move your business forwards.
We offer bespoke, cost-effective research programmes that are designed to address your specific needs. Our team is highly experienced in both qualitative and quantitative research, so whatever you’re looking to discover, we can cover a broad range of business objectives.
We provide tangible results through detailed analysis and reports, with clear, actionable takeaways so you can effect positive changes for your business.
What can market research achieve?
- Identify your or your customer’s market size / share
- Measure brand awareness, visibility, and perception
- Gather evidence to support investment
- Gauge likelihood of purchase for potential customers
- Establish positioning relative to competition
- Help shape your offer to inspire customer loyalty
- Help evaluate and hone your marketing and communications strategy
- Provide critical input into new product and service development
- Build a united and engaged team
The Golden Rules
Before you get started, here’s a few things you need to consider…
- Know what you want to discover
- Know who you need to talk to
- Know how you should approach them
- Don’t overload the research, be focused
Don’t have all the answers to these questions? Don’t worry, we can guide you through each step of the way. We offer a 360º research approach, developed specifically to support smaller businesses and start-ups who may have less experience of market research.
Hands-on support
Our team has the knowledge and experience to help you to develop the initial brief, including how to segment the audience, what type of research is best and what questions to ask. So, if you’re a small organisation thinking that market research may be beyond your reach, it needn’t be. Our programmes provide organisations with an accessible and affordable approach.
Each project is driven by impartial, independent input from Housebrands’ market research consultants who will review and develop all aspects of your project to ensure success. We also provide one-to-one support via a dedicated account manager throughout your programme.
Our end-to-end approach
Housebrands offers a range of tools for both qualitative and quantitative research including:
- Design, running and analysis of market research programmes
- 1:1 interviews, paired discussions, groups and workshops
- Conducting research via phone, online or on location
- Stimulus and survey design and creation
- Recruitment via a comprehensive business database of contacts across sectors
- High degree of data segmentation and analysis with numerous criteria available
- Engagement directly with attendees via moderation and interviewing in the field
- Comprehensive analysis and reporting, providing tangible, actionable output