What began as a brief to produce a one page fact sheet explaining the complete overhaul of Serco’s business processes and systems, grew to become an integrated communication campaign involving advertising, literature, staff training, video, intranet and promotional material.
The importance of Formula 100 to Serco’s ambition to gain FTSE100 status demanded a strategic approach with clear and consistent messaging. Over a period of months we worked closely with the Serco team to gain a real understanding of the change management processes before rolling out Formula 100 across the whole of the group.
Serco achieved it’s business ambition and the work won major plaudits from senior management at Serco, but we were even more appreciative of the fact that the end users understood and acknowledged the effectiveness of the communications.
“Many thanks for the F100 booklet which I read with interest. I have to say it is a very impressive document – well written, well illustrated, easily read and beautifully designed. It is the best of it’s kind I have seen.”
Serco, Executive Chairman