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Innovation

Innovation research in China
Innovation research in Chinese shopping mall

Having lots of ideas is rarely a problem but what is often harder is identifying which ideas have mileage and how they can be coaxed into life.

Our innovation workshops help generate focused ideas, which we then filter and develop so that they match the brief and relate to the target audience. We run co-creation sessions with consumers where they help develop and refine product and service concepts making the outcome absolutely relevant to them and their needs. Our innovation experience includes gifting ideas in China, health products across Europe, biscuits, chocolate and banking services in the UK.

ucisa – case study Iconucisa – case study IconNutreco – case study IconNutreco – case study IconOmsco – case study IconOmsco – case study IconThe Fremantle Trust – case study IconThe Fremantle Trust – case study IconLamprey Energy – case study IconLamprey Energy – case study IconForFarmers – case study IconForFarmers – case study IconSerco – case study IconSerco – case study IconAmerican Express – case study IconAmerican Express – case study Icon
So... where do you start to brand a city?
What do your stakeholders think your brand proposition is anyway?
What really makes you different, what is your USP?
Is your marketing as effective as it could be?
What do your customers really think of you?
How can you get your staff to be more engaged with your organisation?