Strategic Creative Graphic
form filling icon

Ditch the survey, do the research

Every time I meet a client and they tell me they’ve done research and then mention the survey, my heart sinks…

Read more
wet monday icon

Building Societies success – it’s all in the values

Over and above the obvious chaos wrought by the pandemic, there is another legacy – a change in the way we relate to the world of work and a shift in our value system…

Read more
heart icon with the word 'brand'

Your employee brand and your brand are one and the same – get them working as one

The importance of brand and the concept that it is far more than a simple logo is pretty widely understood today. What is far less well understood is the importance of embedding the brand internally…

Read more
brand icon

Isn’t it about time we distinguished our brands from our branding?

This may seem a ludicrous issue – a simple case of academic sophistry. After all we all understand the terms, don’t we? Or, do we?

Read more
staff engagement icon

Staff engagement – it’s not about the money!

Covid aside, one issue many UK organisations have been wrestling with in recent years is that of recruitment and retention…

Read more
co-op icon

Building Societies are facing a number of challenges but ‘Vive la difference’ and it may be their finest hour

An ever-stricter regulatory climate; low interest rates; spiralling house prices; unrelenting technological advance and a divided society may appear to constitute a highly challenging environment for building societies…

Read more
care home icon

Staff loyalty in the Care Home sector – is it all about money?

With us all living longer and the decline in the extended family, it is not surprising that the number of Care Homes across the UK is burgeoning…

Read more
volunteer icon

Want to attract more volunteers? Get your brand to do the hard work for you

With over 12 million people in the UK volunteering at least once a month you might think that it would be a doddle for the voluntary sector to get their fair share of help. In fact, recruiting and retaining volunteers is one of the biggest challenges facing charities today…

Read more
ucisa – case study Iconucisa – case study IconNutreco – case study IconNutreco – case study IconOmsco – case study IconOmsco – case study IconThe Fremantle Trust – case study IconThe Fremantle Trust – case study IconLamprey Energy – case study IconLamprey Energy – case study IconForFarmers – case study IconForFarmers – case study IconSerco – case study IconSerco – case study IconAmerican Express – case study IconAmerican Express – case study Icon
What do your customers really think of you?
How can you get your staff to be more engaged with your organisation?
What do your stakeholders think your brand proposition is anyway?
Is your marketing as effective as it could be?
So... where do you start to brand a city?
What really makes you different, what is your USP?